2022 is just around the middle, and that means it’s time to start thinking about the online marketing trends that will be popular this year. Keep in mind that these trends are not set in stone; they may change or disappear altogether by 2022. However, they provide a good starting point for your marketing strategy. So, what should you expect in the world of online marketing? Here are 10 trends to keep an eye on!
Online Marketing Trends That Help you to Grow Your Business
Video content will continue to be one of the most popular types of content. In fact, it’s expected that by 2022, 80% of all internet traffic will be video traffic. If you’re not already using video in your marketing strategy, now is the time to start.
AR and VR Technology
Augmented reality (AR) and virtual reality (VR) are two technologies that are starting to gain traction in the marketing world. While they’re still in their early stages, it’s expected that by 2022, AR and VR will be used more frequently in marketing campaigns.
Chatbots are becoming increasingly popular as a way to interact with customers and provide them with information. It’s estimated that by 2022, chatbots will handle 95% of all customer service interactions.
As more and more people use ad blockers, it’s becoming more difficult to reach potential customers with traditional advertising methods. In fact, it’s estimated that by 2022, ad blockers will cost businesses $27 billion in lost revenue. As a result, marketers are turning to native advertising, which is less intrusive and more effective.
Social Media Marketing
With the rise of social media, influencer marketing has become one of the most popular marketing strategies. In fact, it’s estimated that by 2022, influencer marketing will be a $15 billion industry.
Personalization is key when it comes to online marketing. In fact, by 2022, it’s expected that companies will be spending $800 million on personalization.
Data is becoming increasingly important in the world of marketing. In fact, by 2022, it’s estimated that data will be worth $163 billion. Data is important for every business and there are a lot of Data Management tools and software in the market that is used for Online Marketing.
Artificial intelligence (AI) is starting to make its way into the world of marketing. In fact, by 2022, AI is expected to be a $70 billion industry. A lot of AI-based machines, Software, and tools are used for marketing nowadays.
Mobile and SMS Marketing
As more and more people use mobile devices, marketers are turning to mobile marketing. In fact, it’s estimated that by 2022, mobile marketing will be a $189 billion industry.
SEO is still one of the most important aspects of online marketing. In fact, by 2022, SEO is expected to be a $79 billion industry. These are just some of the online marketing trends you can expect to see in 2022. So, start planning your marketing strategy now and you’ll be ahead of the curve!
What online marketing trends will you be using in your 2022 marketing strategy? Let us know in the comments below! And, if you’re looking for more help with your marketing, contact us today. We’d be happy to chat with you about your specific needs and goals.