Email marketing is an excellent way to enhance your Shopify store’s performance. Email marketing is a perfect way to improve sales, encourage repeat customers, and boost conversions. It is pretty affordable and easy to do. Emails can be automated, making them easy to send to your whole customer list. There are numerous email marketing services available on the internet.
What Is Shopify?
Shopify is a platform for businesses of all sizes to create an online store. It offers users a customizable platform, with a wide range of features and tools to choose from. Shopify also has a wide range of themes and templates, making it easy to create a professional-looking store. In addition, Shopify offers users a number of marketing and SEO tools to help promote their store and attract customers. Overall, Shopify is a comprehensive platform that can be used by businesses of all sizes to create a successful online store.
You need to look for certain email marketing services more suitable for Shopify and provide direct integrations, allowing you to access your store’s data directly from the email marketing software and send triggered emails. Read this article to learn about Shopify’s top email marketing software and tools.
Top email marketing software and tools for Shopify
Omnisend
Omnisend is a multi-channel provider and one of the best email marketing tools on the market. It focuses mainly on e-commerce. It provides automated workflows focused on various customer journey levels, such as cart abandonment, browser abandonment, order confirmations, etc.
Moreover, it has a few useful features such as scratch cards, gift boxes, etc. Omnisend also enables you to send SMS, WhatsApp, and Facebook messages and push notifications to your customers.
It is free if you send 500 emails each month to 250 contacts. This way, you can test your emails with a small customer base. If you want to send more emails to an even larger customer base, there are several plans offered by Omnisend that you can choose. It lets you store an unlimited list of contacts on all the projects.
ActiveCampaign
ActiveCampaign is a viral and trustworthy tool for marketing automation. After the Deep Data Integration with Shopify, shop owners on Shopify can use ActiveCampaign now.
If you have a store on Shopify, you can use exciting features such as ActiveCampaign’s dynamic segments, CRM, conditional email content, advanced automation, and tagging. Other integration options such as Revenue Conduit and Zapier are also available.
It is an excellent tool that assists you by showing you your contact’s orders, spending totals, and abandoned carts on their specific contact profiles. A workflow-based automation editor allows you to create cart campaigns, re-purchase reminders, upsell emails, etc. It will enable you to add products to emails with its drag-and-drop editor.
GetResponse
GetResponse is a powerhouse provider of marketing automation and is better than the average marketing services available on the market. It offers excellent features such as CRM, webinars, landing pages, etc.
Deep Data Integration makes it one of the best email marketing tools available on the internet. It allows for order and product data, synched customers, automated campaigns, and advanced tagging and segmentation.
It has several different plans that range from $19 per month to $79 per month. You can choose any plan according to your budget and requirements. It has a long list of valuable and easy-to-use templates for creating automation for your store, like post-purchase emails, sales promotions, and abandoned cart campaigns.
It allows you to put recommended products in your emails automatically. This is highly beneficial as the emails are personalized, and the products are chosen according to the history of the customer’s purchases.
Klaviyo
Klaviyo is a popular email marketing software focused on e-commerce. It is highly suitable for Shopify shop owners. Klaviyo claims that Shopify stores make a profit of around $85 for every $1 they use for Klaviyo.
Klaviyo is so profitable because of its marketing automation workflows and advanced segmentation. It allows users with 250 subscribers to send around 500 emails per month for free.
You must pay a monthly fee to use their services for a more extensive customer base. The integration with Shopify is seamless and quick. They also offer a few modern-style and attractive email templates.
These email templates come with a dynamic block so you can control which customers can view according to their data. They have an extensive selection of pre-built workflows, which include abandoned cart campaign emails, win-back emails, and post-purchase follow-up.
It allows you to set up these features from scratch. They provide a ‘Profiles’ section, their CRM, where you can see what your customers are doing when they’ll buy next and the amount they’ve spent. This gives you crucial information that you can use to personalize marketing.
Drip
Suppose you wish to create automation for every action taken by your customers while buying from your store, such as deleting a checkout, canceling an order, viewing a product, or for particular data points such as how much they spent or what brand they bought. In that case, the drop is the perfect marketing tool for you.
Drip describes itself as the Ecommerce CRM since they focus mainly on enabling communications at every point of each customer’s journey. With Drip, you can integrate with Facebook Custom Audiences. This would allow you to use your Shopify automated campaigns and targeted Facebook Ads together. They have made integration extremely straightforward since you are not required to insert a tracking code in your store to allow web tracking.
Moreover, creating various automation using Drip is relatively easy. You have complete control over the automation level and can add parallel paths, actions, decisions, etc., to the workflow.
You could also choose from their wide range of pre-built templates with coupon welcome series, campaigns to win at-risk customers, and cart abandonment. It allows users to send their customers SMS too. They offer excellent documentation which clearly explains how the integration works.
Conclusion
A wide range of proper tools will assist you in running successful and targeted email campaigns for your customers for your Shopify store. You should choose the exemplary email marketing service depending on your store’s requirements.
Choosing the best one is crucial as email marketing services are highly beneficial for companies. It encourages your customers to stay loyal to your company. The email marketing software and tools mentioned in this article are the best option if you want to run complex automated campaigns dependent on customer action.