Samsung is poised to accelerate its Galaxy Unpacked event schedule with a significant summer launch slated for July 10 in Paris, France. According to a report by SamMobile, this strategic decision to host the event earlier than usual aligns with the upcoming 2024 Olympics, set to commence on July 26 in the same city.
Traditionally, Samsung has aligned its product launches to its pattern of mid-July events; however, this year’s event is pulled forward by a couple of weeks. This move is likely influenced by the need to avoid clashing with the Olympics, where Samsung is a regular sponsor and often releases special edition devices in conjunction with the Games.
The choice of Paris as the venue ties in with the Olympic festivities and marks a shift from last year’s foldable-centric launch held in South Korea. The anticipated lineup for the July event includes the Galaxy Ring introduction and the latest iterations of Samsung’s foldables. Additionally, the event is expected to unveil the Galaxy Watch 7, new tablet models, and potentially Samsung’s first Snapdragon-powered laptop.
The purported date falls on a Wednesday, adhering to Samsung’s typical scheduling template and underscores the company’s strategic planning. If confirmed, this date suggests that Samsung will begin its promotional activities and official announcements by the end of May, ramping up anticipation for what is set to be a pivotal unveiling for the tech giant.